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S&M - Coggle Diagram
S&M
Segmentation
the objectives of segmentetion
the approaches and process
the methods
Marketing
customers understanding
Definition of need, desire and demand
customers' demand model
purchasing process phases
roles of main actors during a purchasing process
market qualifications
factors influencing demand
from potential market to penetrated market
Definition and role of marketing
Definition of marketing
Role of marketing and its evolutionn
marketers' goal and activities
what is marketing
Demand forecast
Forecasting method