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Generation Z - Coggle Diagram
Generation Z
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Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years.
Most members of Generation Z have used digital technology since a young age and are comfortable with the Internet and social media, but are not necessarily digitally literate.
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Gen Z in the US
Gen Zs were born into a time of recession, terrorism, violence, volatility and complexity.
They are frugal in spending although online shopping is the norm. They want to create and do live streaming.
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While Gen Ys loved sports and adventure, Gen Zs see sports as a health necessity.
Their attention span has shortened to just eight seconds and they won’t listen if you cannot engage them.
Gen Z in Malaysia
Malaysia recovered in early 2000 after the Asian Financial Crisis of 1997, but it didn’t regain its momentum of high growth.
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YouTube was created in 2005; Facebook, 2007; iPhone, 2007; followed by a series of other technological gadgets and app-based solutions.
In 2016, 92 per cent of the population had 3G data coverage and 64 per cent of people had 4G coverage access in Malaysia.
However, as we were not a developed country yet, there was disparity in usage between children from urban and rural areas.
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Other Nicknames: iGeneration, Post-millennials, Homeland Generation
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Shaping Events: Smartphones, social media, never knowing a country not at war, and seeing the financial struggles of their parents (Gen X).