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Digital Marketing - Coggle Diagram

- - - - People can have access to it at anywhere/ anytime
  - - - http://bit.do/how-is-digital-marketing-personalized
        
        Which
        
        The website can cater to each individual with targeted offers so we can market our products more effectively to them
  - - - Online metric tools
      - Web analytics
  - - - Companies can promote on online platforms for free instead of using traditional marketing which is costly
        
        Supported by
        
        http://bit.do/Benefits-of-digital-marketing
- - - - Example
        
        Analytics dashboard
        
        Helps to
        
        Check health of accounts
        
        See correlations between different reports
        
        Monitor success and return on investment (ROI) of campaigns
  - - - Digital display screens
        
        Supported by
        
        http://bit.do/digital-display-screens
        
        Broadcast for
        
        Government agencies
        
        International brands
        
        Redoxon
        
        McDonald's
- - - - Companies have to consider the price set by competitors as customers will only choose the cheapest product to buy in the market.
        
        Supported from http://bit.do/Competitive-pricing
  - - - Negative feedback leave on the internet can result in bad reputation for the company's image
- - - - http://bit.do/customer-centric-digital-marketing
        
        Focus on
        
        Personalizing messages for each individual
        
        Interesting content to increase audience engagement
        
        Listening to customer's feedback
- - - - Owned
        
        Example
        
        Email Marketing
        
        Focus on
        
        Retaining existing customers and gaining new customers
      - Paid
        
        Example
        
        Pay-Per-Click advertising
        
        Is
        
        Bidding on keywords you want your advertisement to appear for
        
        Goal
        
        reach searchers that are ready to buy your products
      - Earned/Shared
        
        Example
        
        Organic search (SEO)
        
        Helps to
        
        Direct more members of target audience to the website
        
        Allow our website to rank highly in search engine results for keywords related to our business.
- - - - Completely seamless and integrated shopping experience
    - - http://bit.do/Samsonite-omni-channel-concept
        
        Where
        
        Samsonite had a omni-channel retail platform in Paragon
        
        Samsonite provides seamless offline-to online shopping experience for shoppers