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F: Product Strategy :champagne: - Coggle Diagram
F: Product Strategy
:champagne:
Services
characteristics (5)
Perishability
Variabillity
Inseparability
Non-owenership
Intangibiity
Strategy
Process
Physical evidence
People
Classification
Consumer
Speciality
Unsought
Shopping
Convenience
Industrial
Materials and Parts
Capital items
Supplies and services
Decisions (5)
Labelling
Packaging
protection
distinction
convenience
transportation
association
environmental
Attributes
Style & design
quality
features
Support
branding
brand
Levels
ACTUAL
AUGMENTED
CORE
Brand strategy (4)
Name
Positioning
Sponsorship
Development
NPD (8)
Strategy
segments
mix
Business
financial
3, Concept
development
testing
Development
prototype
market
functional
Screening
criteria
Test
1.Idea
Internal
External
Commercialistion
PLC (5)
Growth
strategy
Maturity
Introduction
charcateristics
Profits
Customers
Costs
Competition
Sales
strategy
Product
Price
Promotion
Place
objectives
Decline
rejuvenation
Development
7steps of NPD
Mix
Line