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Generation Y - Coggle Diagram
Generation Y
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Gen Y in Malaysia
According to Lily Lau's survey, director of Culture Dynamics DCI (Malaysia) Sdn Bhd, Malaysia was at least five years behind the US in the early 1980s for technology.
The technology infrastructure was not developed until the Multimedia Super Corridor was created in 1996.
Malaysia underwent tremendous industrial development to capture foreign investments to manufacture high-end value-added products for exports in the 1990s.
From 1988 to 1996, Malaysia’s economy expanded at 8% annually, the second fastest after China. Per capita income doubled in the 1990–1996 period.
The Internet boomed after 1997 when the telecommunication industry opened with Maxis, Digi and U Mobile selling reasonable data packages, and with Nokia and Motorola leading the affordable mobile devices.
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Similarly like the US, our Malaysian Gen Ys are highly educated and it is common to see them pursuing postgraduate studies.
Our culture emphasises the importance of education and Malaysian parents especially those who did not get to reach their desirable education level due to poverty would do their best to provide.
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This generation is generally marked by their coming of age in the information age, and they are comfortable in their usage of digital technology and social media.
Gen Y in US
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Ebay, Yahoo, Paypal, Amazon, and Google were some of the mega companies founded in the Silicon Valley in the 1990s.
It was a period of growth with expansion and Gen Y wanted to break away from the norm and tradition, something which became possible through technology platforms.
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The country faced the Great Recession in 2009 which led to bursting of the housing bubble, high unemployment, and others.
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Other Nicknames: Gen Y, Gen Me, Gen We, Echo Boomers
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Shaping Events: The Great Recession, the technological explosion of the internet and social media, and 9/11 attack.