Please enable JavaScript.
Coggle requires JavaScript to display documents.
Segmentation, Positioning, Targeting, consists of, must be from, must be…
Segmentation, Positioning, Targeting
Segmentation
Step 1: Establish strategy or objective
mission and current situation
SWOT Analysis
Step 2: Use segmentation methods
Geographic
country
https://bit.ly/2YEsYtu
region
Demographic
age
gender
https://bit.ly/2Yc71Dp
Psychographic
Personality
Social Class
Lifestyles
Attitudes and Opinions
Benefits
Needs
Wants
Behavioral
Occasional
Loyalty
https://bit.ly/3hOn1Dk
Targeting
Step 3: Evaluate Segment Attractiveness
Identifiable
Substantial
Reachable
Responsive
Profitable
Step 4: Select Target Market
Targeting Strategies
Undifferentiated/ Mass Marketing
Differentiated
Concentrated
Micro-marketing/ One-to-one/ Customization
Positioning
Step 5: Identify and Develop Positioning Strategy
Market Positioning
Value
Salient Attributes
Symbol
Competition
https://bit.ly/2UVkSM4
Positioning using a Perceptual Map
Determine consumers' perceptions and evaluations in relation to competitors
Identify the market's ideal points and size
Identify competitor's positions
Determine consumer preferences
Select the position
1 more item...
Value Proposition
consists of
must be from
must be based on
determine by
includes
using
methods used are
using the following steps
article link 3
article link - yellow
article link 2
article link 1
article link 4