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SOCIAL MEDIA MARKETING - Coggle Diagram
SOCIAL MEDIA MARKETING
PLATFORMS FOR
SOCIAL MEDIA
MARKETING
Instagram
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possible strategies
setting up a
business account
allows company to
understand/collect
statistics
paid advertisements
on Instagram stories
allows company to
reach out to wide range
of users
using "price tag"
feature to showcase
products
allows audience to
view product details
with just one click
influencer posts
partnering with
social media
influencers to promote
content
user-generated
content
sharing posts from
company's followers/fans
about product
facebook
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possible strategies
create a Facebook
business page
makes your company/product
more accountable
utilize Facebook "live"
videos to promote products
Facebook lives are interactive,
appeals more to potential customers
utilize Facebook polls
to understand your
audience
simple and hassle-free
way to find out about potential
customer's preferences
utilize Facebook stories
to share about your
company/product
widens the reach
of people who know your
company/product
BENEFITS
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increase brand
awareness
because millions of people
use social media
increase website
traffic
audience gets to know
of your website through
social media
gives companies
customer insights
allows you to
collect information about
customer preferences
allows for
multichannel campaigns
campaigns can be linked
throughout different
social media platforms
DISADVANTAGES
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time consuming
advertisements must be
unique and engaging in order
to stand out from competitors
high
maintenance
campaigns/ social media
account must constantly be kept active
low return
on investment (ROI)
time, effort and money
spent may not be worth it
does not provide
accurate measurements
one's social media
engagement levels are hard
to measure accurately