4P's for Cottle India Toothbrush Marketing

Product

Place

Promotion

Price

In which price range do our products lie?

What price do customers willing to pay?

What is the price of competitor's products?

How much is the price difference between your product and your competitor?

Quality of our products?

What product mix can help us to generate better results?

product difference wrt competitors?

Advertising

Public Relation

Digital

Mass Media

How is our CSR visibility ?

Are we messaging right ?

Are we reaching out to right audience?

Is the message conveyed through TV streams reaching to customers in the right way ?

How many customers are actively engaged with the media ?

Delivery of Stock

Distributors

Mid-level distributors

Seed Distributors

High end distributors