4P's for Cottle India Toothbrush Marketing
Product
Place
Promotion
Price
In which price range do our products lie?
What price do customers willing to pay?
What is the price of competitor's products?
How much is the price difference between your product and your competitor?
Quality of our products?
What product mix can help us to generate better results?
product difference wrt competitors?
Advertising
Public Relation
Digital
Mass Media
How is our CSR visibility ?
Are we messaging right ?
Are we reaching out to right audience?
Is the message conveyed through TV streams reaching to customers in the right way ?
How many customers are actively engaged with the media ?
Delivery of Stock
Distributors
Mid-level distributors
Seed Distributors
High end distributors