Please enable JavaScript.
Coggle requires JavaScript to display documents.
4P's for Cottle India Toothbrush Marketing - Coggle Diagram
4P's for Cottle India Toothbrush Marketing
Product
Quality of our products?
What product mix can help us to generate better results?
product difference wrt competitors?
Place
Delivery of Stock
Distributors
Mid-level distributors
Seed Distributors
High end distributors
Promotion
Advertising
Digital
Are we messaging right ?
Are we reaching out to right audience?
Mass Media
Is the message conveyed through TV streams reaching to customers in the right way ?
How many customers are actively engaged with the media ?
Public Relation
How is our CSR visibility ?
Price
In which price range do our products lie?
What price do customers willing to pay?
What is the price of competitor's products?
How much is the price difference between your product and your competitor?