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Google Analytics for Beginners, Advance 2 +3, User, Advanced Google…

- - - - Referral
      - Social Network (FaceBook, Youtube, Reddit)
      - CPC (paid search)
      - Email
      - Organic (unpaid search)
      - Affinity
    - - Devices
      - Browser and Operation System
- - - - Identify browser issue (Browswer and OS)
  - - - Site Page/ Content -> Site Content > Content Drilldown
      - Session -> Event Tracking (playing video or clicking download link)
- - - - Google Ads
        
        Google Search/ Youtube/ Google Map
      - Google Marketing Platform
        
        DoubleClick / Google Analytics 360
- - - - Ex. User between the age of 25 and34 who have their browsers set to Spanish
    - - Ex. User view a specific page and then watch a video
  - - - Ex: Age Range / Gender Range/ Date Range / Age+Gender+Data Combination
      - Max data range 90 days
    - - Ex: Goal Completion / Revenue Generated
- - - - Location
      - Devices
      - Channel
  - - - Short-Term Drop may due to negative press or social content
      - Long-Term Drop may signal new release problem or incapability to grow your audiences
- - - - Use product data to better customise ads
        
        To enable Dynamic Remakreting, you need to...
        
        Create Custom Dimension
        
        Create Dynamic Remarketing Attributes
        
        Update Website Tags
        
        Create Dynamic Remarketing Audiences
        
        Find Vertical Attributes
        
        Create Dynamic Remarketing Campaign
- - - - measurement tool
- - - - Exclude the internal employee traffic from view report
      - May wanna Include only data from a particular country
  - - - Destination/Pageview
        
        When a user views particular page on your website
      - Event
        
        When a particular action defined as an event is triggered
      - Duration
        
        based on sessions that last over a set amount of time
      - Pages/Screens Per Session
        
        based on whether a user has reviewed a set amount of pages in a session
    - - Goal Compleition
      - Goal Value
      - Goal Conversion Rate
- - - - Total Sessions / Total Users / Total Pageviews
    - - Session per Country / New Users per Country
  - - - Session Level
      - Hit Level
      - User Level
  - - - Hit Level
      - Product Level