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Chapter 9: Trading-Area Analysis - Coggle Diagram
Chapter 9: Trading-Area Analysis
Store locations
Population size
Competition
Transportation access
Parking availability
Nature of nearby stores
Property costs
Length of agreement
Legal restrictions
Choosing a store locations
Step 1: Evaluate alternate geographic (trading)
areas in terms of residents and existing retailers
Step 2: Determine whether to locate as an
isolated store or in a planned shopping center
Step 3: Select the location type
Step 4: Analyze alternate sites
Trading Area Analysis
A trading area is a geographic area containing. the customers of a particular firm or group offirms for specific goods or services
The Trading Area of a New Store
Tools osed include
Trend analysis
Consumer surveys
:Computerized trading area analysis models
Factors to Consider in Evaluating Retail
Trading Areas
Total size and density
Age distribution
Average educational level
Total disposable income
Occupation distribution
Trends