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DIGITAL MARKETING - Coggle Diagram

- - - - search engine
        marketing (SEM)click here for link
        
        increasing ad visibility
        on search engines
        through payment
        
        immediate results :check:
        
        has lots of
        competition :red_cross:
      - content marketing click here for link
        
        creating & distributing
        content based on
        target audience
        
        requires much research,
        time consuming :red_cross:
        
        allows you to
        reach target audience :check:
      - pay-per-click
        advertising
        
        a fee is paid
        when someone clicks
        on a marketer's ad
        
        measurable
        results :check:
        
        complicated to
        implement :red_cross:
      - affiliate marketing
        click here for link
        
        affiliate receives commission
        for every purchase made
        through him/her
        
        allows you to
        increase brand
        awareness :check:
        
        costly :red_cross:
      - email
        
        sending advertisements
        through email
        
        affordable :check:
        
        could be marked
        as spam :red_cross:
      - radio and television
        
        broadcasting advertisements
        on radio and tv
        
        large and broad
        audience :check:
        
        expensive :red_cross:
      - search engine
        optimization (SEO)click here for link
        
        improving quality of
        website traffic
        
        mobile friendly :check:
        
        results take
        relatively long :red_cross: time