Content Strategy for Lil' Dancers - Coggle Diagram
Content Strategy for Lil' Dancers
Create reapeating customers
Funcional and Emotional User Goals
Task and Discovery Goals
Enroll children for the perfect camps
To make her/his child happy
What drives our audience?
High quality dance camps
Why are they using the app or site in the first place
To make theis kids happy and safe
What are the motivations of our stakeholders?
Create kids that camp turn in a profissional dancers
Make time for parents to keep their children safe
Objections and questions at each touch point
Number of spots
How her child will be treated
How the camp looks like
How are they approaching your experience?
Happy to see nice photos
Nervous to choose the right camp
Payment and payback options
Time of day? Device? State of mind?
Time of day
After working hours
State of mind
eager to find out which camp to enroll your child in
Content of competition
Others camps available
Voice and tone
About a camp
Photos and videos