Augmented Reality into Printed Ads - Coggle Diagram
Augmented Reality into Printed Ads
Targetting all ages
Age between 22 - 38 y.o
Lack of concentration and focus
inadequate water consumption
becoming more relevant to its target, especially millennials.
Increasing awareness on the importance of staying hydrated
Millenials are aware with the importance of staying hydrated
Drink 4 -8 glasses of water a day
AQUA is the most chosen mineral water brand
Because people are familiar with it and it is the pioneer
Coffee is the most ordered drink by millennials when they are in a cafe
Is this the right approach to the target?
Bottled Mineral Water Pioneer in Indonesia
Extension of Message
Hand with AQUA plastic bottle
AQUA plastic bottle
Can be accessed with internet connection, with no custom application.
Triggering Message Extension
Just like the product
Single phrase or question
"Abis ngopi malah seret?"
"Abis lari ngejar kereta?"
Kebaikan berawal dari sini
To indicate or signify bottled mineral water
As AQUA is the generic term
Something Relatable to Millennials
Hanging out in cafe
Taking public transportation
Public Transportation Space