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Augmented Reality into Printed Ads - Coggle Diagram
Augmented Reality into Printed Ads
Brand
Danone AQUA
AdaAQUA Campaign
Targetting all ages
Kids
Millennials
Age between 22 - 38 y.o
Teens
Young Adults
Elders
Adults
Background
Lack of concentration and focus
dehydrated
inadequate water consumption
Goals
becoming more relevant to its target, especially millennials.
Using SNS
Increasing awareness on the importance of staying hydrated
Collected Data
Millenials are aware with the importance of staying hydrated
Drink 4 -8 glasses of water a day
AQUA is the most chosen mineral water brand
Because people are familiar with it and it is the pioneer
Coffee is the most ordered drink by millennials when they are in a cafe
Question
Is this the right approach to the target?
Bottled Mineral Water Pioneer in Indonesia
Augmented Reality
Extension of Message
3D Models
Hand with AQUA plastic bottle
AQUA plastic bottle
Single phrase
ADA AQUA
Mobile AR
Cross Platform
Android
iOS
*Older Android
Spark AR
Instagram
Facebook
Stored online
Can be accessed with internet connection, with no custom application.
Marker-Based AR
Pinted Ads
Marker
Triggering AR
Triggering Message Extension
Printed Media
Deliver Message
Clear
Just like the product
Minimalistic
Single phrase or question
"Abis ngopi malah seret?"
"Abis lari ngejar kereta?"
Jargons
Kebaikan berawal dari sini
Soft selling
AQUA logo
To indicate or signify bottled mineral water
As AQUA is the generic term
Something Relatable to Millennials
Hanging out in cafe
Taking public transportation
Others
Placement
Public Transportation Space
MRT Station
KRL Station
Safety reason