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B2B Buyer Types - Coggle Diagram
B2B Buyer Types
Technical
Data Sheets
Specifications / Drawings
Standards
Traceability
May need direct contact with our Suppliers
Analytical Buyers
Part Numbers
Price Agreements
Spreadsheets!
Competitor Comparison
Cost comparisons
Decision Makers
Will want to know what makes us different
Assertive / Demanding / Results Driven
Want the best price / lead time / quality
May have a disconnect with what the team actually need or the right product vs. the cost
Problem Solvers
Willing to collaborate
Solution based products
Customer relationship is important