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Future Journeys Weeks, Retention, Deposit Prompt, Member enrolment, Search…
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Renewal Prompt 1
Did member renew?
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N
Renewal Prompt 2
Did member renew
N
Renewal Prompt 3
Did member renew?
N
Renewal Prompt 4
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Considerations:
-Contact Rules? Members could be in multiple journeys, number of contacts per week
-Timings - when does a journey start/stop? How many times do you re-attempt a prompt/touchpoint before ending/starting a different journey?
-Segments - how do we define?
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24 hours after MN deploys
-Flights
-Airport parking
-Airport lounge (platinum)
-Airport hotels
-Enhanced Protection
-Car hire
Can we hold CTS data in SD? e.g. if they booked flights, car hire etc? Currently would only be able to tell if they booked EPRO and ARN hotel?
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Can we hold CTS data in SD? e.g. if they booked flights, car hire etc? Currently would only be able to tell if they booked EPRO and ARN hotel?
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Got your holiday extras sorted?
-Car hire
-airport hotel for an early flight
-airport parking
-attraction tix
-get your guide
-link to packing checklists/weather etc (T & L?)
-check travel info on RCI.com
1 week prior to check in
Happy travels! Can't wait to hear about your holiday.
Take photos and videos and tag RCI on instagram/facebook!
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Do you have a pre-travel hub on RCI.com where they can be pointed to once they've booked? Could be as a drop down in the Trip nav bar?
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What is completion rate of comment cards? Do we need to incentivise? (NA testing incentive v no incentive)
sent weekly (day of week varies between w&p)
sent 1 day post check out, 8 days later reminder email deploys
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1 week after return home (type of holiday - e.g. home week v ARN hotel, v exchange
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Welcome to Finland, here's some places to check out.
member booking behaviour - when do they book flights, car hire etc
What has the member booked (destination, product type) and propose relevant aciliary products
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