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Mattel Kingdom, G2 members, Recall 844,000 toys - Coggle Diagram

- - - - The largest toy designer, manufacturer, and marketer
- - - - The more quantity buyers’ orders and the ability they find new firms, the stronger the bargaining power they have.
  - - - Prefer Cooperation
  - - - ex,plastics & rubber, packaging, fabric...
    - - Reduced their categories of inks
      - Merged factories
      - Made the online order automatically
  - - - Scale Economics
      - Product differentiation
    - - Have enough money to spend on Research and Development costs
- - - - Key Activities
        
        Product design/manufacturing/marketing/distribution
        
        Licensing with well-known brands
        
        Revamping its supply chain
        
        Digital transformation plan
        
        Key resources
        
        Core product
        
        Intellectual properties and brands
        
        Online sales channel
        
        Physical sales and distribution infrastructure
        
        Distribution centers and warehouses
        
        Manufacturing facilities,network of sales and administrative offices, and retail outlets
      - Channel and Distribution Partners
        
        Various distribution partners and independent sales agent
      - Supplier and Vendor Partners
        
        Software and Content Service Providers
        
        Supplies of material
        
        Invention platform Quirky
      - Branding and Licensing Partners
        
        Mattel signed a deal with Warner Bros
        
        Branding and Licensing partners
    - - Play Fair, Play with Passion, Play to Grow and Play Together.
    - - Channels
        
        Target Audience
        
        B2C
        
        B2B
        
        Online
        
        Offline
      - B2C
        
        After-sales service
        
        Customizes
        
        Social media
      - B2B
        
        Direct sales team
- - - - Cash cow
        
        Toy Box
        
        A strong presence, but in markets that aren't growing as quickly
        
        Barbie
        
        High growth in market, but not having high market position
      - Question marks
      - Dog
        
        Hot Wheels
        
        Low growing markets, but yet to establish a strong presence
        
        American Girl
        
        Neither in growing industries, nor an area of strength for the company
      - Star
        
        Fisher Price, Thomas & Friends
        
        High profitability
  - - - Joint venture
        
        NetEase Inc.
        
        Mattel
        
        Form a world-class publishing and development studio
        
        Mattel163
      - Wholly-owned subsidiary
        
        Purchase HIT Entertainment
        
        Be managed under its Fisher-Price unit
    - - Cost reduction
        
        Cheap labor costs
        
        Outsource its production to China
        
        High pressure
        
        Prevent additional costs
        
        moved the production site of Barbie Dreamhouse from Mexico to Vietnam
      - Local responsiveness
        
        Educational toys in China
        
        Emphasis on e-commerce and repackaging its core brands
        
        Low pressure
        
        Global-Standardization strategy
  - - - Simplify the supply chain
        
        Reduce ink types
        
        Close, merge or sell part of the factories to create high-quality products
        
        Change the way they sell and in implement orders to retailers
        
        Use an automated online order system to estimate market demand
- - - - Low birth rate
        
        Decrease the demand of toy industry
  - - - High-profit-margin toys
- - - - Toy brand to an IP-driven franchise business
  - - - Gender roles
        
        2018 Mattel launched Robotics Engineer Barbie
        
        Given a certain cultural influence.
  - - - Advent of social media and e-commerce
        
        Have strategic partnership with Alibaba Group
  - - - Achieve 100% recycled by 2030
  - - - Trump imposes 10% tariff on toys
        
        Price increases is inevitable.