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Fundamentals of Graphic Design - Coggle Diagram
Fundamentals of Graphic Design
Shape and Color
Graphic Shapes
unifying element
can add interest through contrast
directional qualities of shapes
triangle
dynamic
square
static
circle
flowing
we try to make things we recognize out of abstract forms
whether it's learned symbols or imagery designers use shapes in many ways
Visual Contrast
Different types
Light & heavy
line vs. volume
vertical and horizontal
Simple and complex against background
Large and Small
tone and color
Depth and Shallowness
narrow or broad
soft and hard
Marks, Icons and Symbols
graphic marks don't have any meaning, only denotation
icons and symbols represent other things
icon
pictoral, represents actual things, easy to read
symbol
non-pictoral, represents ideas/products, learned/coded
even with a simple shape or mark, a designer can have a lot of control over meaning
Negative/Positive, Figure/Ground
Working With Color
The Color Wheel
