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Web Buyer Types - Coggle Diagram
Web Buyer Types
Perk Buyers
Free Shipping
Fast Shipping
Discount
Money Back Promise
Would work well with Paid Advertising
Fast decisions again - Impulsive
Thinkers
Price comparisons
No rush
Want the best deal
Search function and display of promotions is key
Discounts & Special Buys
Old School
Not using mobile / social media
Search is key if on the site at all?
Trust and security is a must
Will prefer phone to web or email
Impulse
Fast thinking
Like a discount
Ease of use via app / tablet / mobile