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Marketing Research, through, research on, of, of, through - Coggle Diagram
Marketing Research
SWOT
ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
Using SWOT Analysis for Marketing Research
https://www.zoho.com/academy/marketing/market-research/using-your-swot-to-drive-market-research.html
NOTABLE
COMPANY EXAMPLES
https://www.surveypolice.com/blog/how-5-massive-companies-changed-using-market-research/
LEGO
Apple
Nest
McDonald's
Verizon
PROCESS
Define Problem and Objectives
Coca-Cola defining the problem incorrectly:
https://www.ukessays.com/essays/marketing/case-study-of-market-research-process-marketing-essay.php
Develop Research Plan
Implement Research Plan
Interpret findings
MARKETING MIX
Product
Price
Place
Market
Promotion
DATA
Primary
Newly collected for project
Research
Questionnaire
Survey
http://nsfconsulting.com.au/survey-design-mistakes/
Experimental Research
Secondary
Recorded before hand
Interviews
Focus groups
Surveys
Experiments
Online tools
PURPOSE
Identify
Consumer needs
Threats and opportunities
Competition
Market trends
through
research on
of
of
through