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Li'l Dancers Website - Coggle Diagram
Li'l Dancers Website
Goals
Business Goals
Get customers excited about the possibilities
Converting customers into repeat customers
Credibility
Happy customers can be evangelists for new customers
Keep customers informed through all physical and digital touchpoints
Functional and emotional user goals
Feel confident, informed and supported from initial use of website to last day of camp
Wants child/children to be happy with classes
Tactical goals
Enroll child/children for camp
Sign up for email updates
Filter and find best-fitting camps
Reviews from parents of children currently enrolled
Discovery Goals
Help customer understand all dance camp options available
Dance styles and description
Motivations
What drives our audience?
Finding appropriate classes and available spots for child/children
Reliable instructorss
Transparent pricing structures: no hidden fees/costs
Preview dance camp experience through photos/videos
Why are they using the site?
Easy registration process
Quickly find information they need
What are motivations of stakeholders?
Make the registration process easy for customers
Differentiation from competitors
Context
Device
Desktop - Windows/Mac
Mobile - iOS/Android
State of mind?
Uncertain/overwhelmed at variety of dance camps
Questions
What does day in a camp look like?
Photos/videos
Slot availability
Payment methods/Payment plans
Preparation for camp/Parent's Kit
How to make the right choice for child/children?
Pricing?
Approach
1:1 customer support
Search, filter and compare options
Competition
Content Treatment
High quality photos and videos
Instructor dance backgrounds/experience
Parent reviews
Voice and Tone
Professional and approachable
Supportive/Empathetic with Parents
Hierarchy
Home
Story
Reviews
Dance Camps
Photos and Videos
Day at Camp
Instructors
Dance backgrounds
Contact
Schedule 1:1 call with rep
FAQ
Enroll
Camp list
Pricing structures
Filter by age group and dance style
Offers/Parents program
Parents kit/help for first timers