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D: Buyer Behaviour :silhouettes: - Coggle Diagram
D: Buyer Behaviour
:silhouettes:
Consumer
Types (4)
Complex
Variety
Dissonance
Habitual
Process (5)
Decision
Post-purchase
dissosance
Alternatives
Evoked set
Information
External
Internal
Need
Influences (4)
Personal
Life-cycle
Occupation
Age
Lifestyle
Economic situation
Personality
Social
Family
Roles
Groups
Opinion leaders/influencers
Psychological
Perception
Learning
Motivation
Beliefs
Attitudes
Cultural
Sub-Culture
Social Class
Culture
DMU/Roles (5)
Influencer
Buyer
Initatiator
Decider
User
Business
Process (8)
Search
Proposal
Specifications
6.Selection
Order
Description
Review
Problem
Types (3)
Modified Rebuy
New Task
Straight Re-buy
Influences
Organisational
Policies
Interpersonal
DMU
Environmental
PESTEL
Individual
Risk
DMU/Roles
Influencers
Buyers
Users
Deciders
Gatekeepers
differences