Customer

Think and Feel

See

Say and do

Hear

This expectation map is based on the experience multiple users had with the ATO point of contacts, while attempting to lodge their own tax 19/20.

Expectation Map

I'm having a hard time trying to find the information i need

I'm not able to collate my findings into a complete list

I am going to mediate on it.

I cant undertsand this jargon

The website would be really functional if the information were understandable.

Use the navigation bar of the ATO website

Call the ATO for clarification

Look for clarification on social sites

Search for videos from the ATO directly on 'how to' achieve their outcome

Customer support tab

Help menu

Help centre

Downloadable PDF

Instructions and defitnitons

Clear website

Frastration

Optimism

Stress free

Screw it, Im calling a professional

Will I ever get on top of my finances

I don't understand how to manage my tax or what i'm eligibility to claim

Defeated

I'd like to hear some clear instructions

I'd like to hear from the ATO, giving clear methods on how to achieve my outcome

I'd like to hear informative information when i call the ATO

Id like to hear some informative holding music

Id like to hear that there is hope!

I feel like information should be freely available and free to the public about something so important and neccesary

Learning resources

A community of people with my same issue

Friendly staff with helpful attitudes when visiting office

Group learning facilitated by ATO (see general assembly, meetup)

A tax form with built in how to videos

A tax form with popup instructions for each section

This is bullshit

I dont think i should have to have a degree to understand something that is fundamental to living in this society such as tax

Succumb to the appeal of having a tax professional do their dirty work

Words of reassurance

Clarity and no BS

That the ATO do care about wellness

That the ATO are working me

Feeling like the ATO and tax is a consipracy

Feeling like im getting ripped off left right and centre

That it is simple and easy!

Supported

Understood

Yoga? ahha

Bean bags, stress balls

That they're not auditing me!

You're getting cash back!

God i hope I'm not getting audited

Thank god i don't owe