Customer
Think and Feel
See
Say and do
Hear
This expectation map is based on the experience multiple users had with the ATO point of contacts, while attempting to lodge their own tax 19/20.
Expectation Map
I'm having a hard time trying to find the information i need
I'm not able to collate my findings into a complete list
I am going to mediate on it.
I cant undertsand this jargon
The website would be really functional if the information were understandable.
Use the navigation bar of the ATO website
Call the ATO for clarification
Look for clarification on social sites
Search for videos from the ATO directly on 'how to' achieve their outcome
Customer support tab
Help menu
Help centre
Downloadable PDF
Instructions and defitnitons
Clear website
Frastration
Optimism
Stress free
Screw it, Im calling a professional
Will I ever get on top of my finances
I don't understand how to manage my tax or what i'm eligibility to claim
Defeated
I'd like to hear some clear instructions
I'd like to hear from the ATO, giving clear methods on how to achieve my outcome
I'd like to hear informative information when i call the ATO
Id like to hear some informative holding music
Id like to hear that there is hope!
I feel like information should be freely available and free to the public about something so important and neccesary
Learning resources
A community of people with my same issue
Friendly staff with helpful attitudes when visiting office
Group learning facilitated by ATO (see general assembly, meetup)
A tax form with built in how to videos
A tax form with popup instructions for each section
This is bullshit
I dont think i should have to have a degree to understand something that is fundamental to living in this society such as tax
Succumb to the appeal of having a tax professional do their dirty work
Words of reassurance
Clarity and no BS
That the ATO do care about wellness
That the ATO are working me
Feeling like the ATO and tax is a consipracy
Feeling like im getting ripped off left right and centre
That it is simple and easy!
Supported
Understood
Yoga? ahha
Bean bags, stress balls
That they're not auditing me!
You're getting cash back!
God i hope I'm not getting audited
Thank god i don't owe