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Chapter 10. Pricing and Understanding and Capturing Customer Value -…

- - - -  Value-based pricing
      -  Good-value pricing
      -  Everyday low
      -  pricing (EDLP)
      -  High-low pricing
      -  Value-added pricing
  - - -  Cost-based pricing
      -  Fixed costs
      -  Variable cost
      -  Total costs
      -  Cost-plus pricing
      -  Break-even pricing (target return pricing)
- - - - Price Elasticity of Demand
      -  Price elasticity
      -  Inelastic demand
      -  Elastic demand