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AIDA Framework, Proof, Book : Influence The Psychology of persuasion by…
AIDA Framework
Attention
HeadLine
Video
Image
Desire
Benefits
Show proof /Improvements
Life after service/product
Action
Clear and Obvious CTA
Urgency
Incentives/Bonuses
Interest
write for Scanners and Scrollers (79%)
Opening Paragrapgh
Proof
Credebility indicators
Qualifications
Positions
Authority
Demonstration
Testimonials
Book : Influence The Psychology of persuasion by Robert B. Cialdini