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International Marketing Strategy - Coggle Diagram
International Marketing Strategy
Desired Mode Characteristics
Look at the control level
Look at the flexibility
Look at the risk of each strategy
growth strategy
External Factors (Agents)
Demand uncertainty
Market Size & Growth
Social Cultural Distance
Trade barriers
Intensity of competition
Number of relevant intermediaries
Internal Factors
(sales and production subsidiary)
Company Size, goals and experience
International Experience and motivation
Product Complexity and rescources
methods of entering the international market
Transaction-Specific Factors
strategy of marketing coverage
Opportunistic behavior
Use an independent partner
marketing mix