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NCNU_1082 Strategic Management of Multinational Corporations _G8_Rakuten,…

- - - - Key activities
        
        Key partners
        
        Key resources
        
        Channel
        
        Loyalty Program and Rakuten ecosystem
        
        Rakuten University
        
        Electronic commerce consultant (ECC)
        
        130 brands and retailers from all kinds of sectors
        
        Rakuten members, big data, and brands
        
        insurance, credit cards, e-commerce shopping platforms, e-books and travel website
      - Contribute to society by creating value through innovation and entrepreneurship
      - Bringing happiness and prosperity to society by internet technologies.
  - - - The Depreciation of Japanese yen
      - Increase in logistics Charges
    - - Duplicate names with other companies
    - - Influencer Marketing
    - - Changes in the E-commerce business
    - - Sales Tax and Cashless Policy
- - - - Marketing
      - Financial Services
      - Communications
      - Mobility and Healthcare
      - Commerce
  - - - Glocal
        
        Taiwan
        
        Japan
        
        France
        
        Germany
    - - One Strategy
        
        membership
        
        brand
        
        Rakuten ecosystem
        
        big data
    - - Rakuten Fashion
  - - - the loss of investment in shared vehicle Lyft
        
        cause a delay in entering the 5G market
      - the U.S.-China trade war
        
        The overall growth of the global economy has slowed and consumption has declined.
        
        GDP dropped
      - raised the consumption tax from 8% to 10%
        
        Rakuten's revenue has declined
- - - - acquiring PriceMinister
      - horizontal integration to enter this market
      - French people’s habits
    - - leading online trading platforms in Germany
      - lower prices
      - wants
    - - the cost of operation is too high
  - - - first time expands
      - joint venture company
    - - horizontal integration
      - leave
    - - regulation differences, cultural differences, language differences
      - intensified competition
      - leave
  - - - low pressure for local responsiveness
        
        services and products have not been changed for localization.
        
        does not have its own brand
        
        only provides the platform to matchmaking for sellers
      - low pressure for cost reductions
        
        major spending items
        
        human resources
        
        product development
        
        logistics cost
        
        borne by the buyers
        
        sometimes offers free shipping
        
        hoping to reduce logistics costs
        
        focus on vertical integration
- - - - 2005
        
        2006
        
        Now
        
        covers more than 70 types of services
        
        establish a new C2C business model and its ecosystem
        
        took over Kokunai Shinpan Co
        
        started the credit card service
      - Rakuten Super Point
        
        increase repurchase rates
        
        increase membership stickiness
        
        increase customer unit price
- - - - Rakuten Bank
      - Point Economy
- - - - occupies a leading place in the Japanese
    - - Rakuten ecosystem
      - loyalty programs
      - Big data
    - - VR technology
      - drone delivery
  - - - own logistics industry
      - Rakuten Global Express
        
        extend the expiration date of after-sales service
        
        extend the expiration date of warehouse storage
        
        assist cross-border returns
        
        a more favorable price
        
        increase shipping schedule
        
        speed up transit time
        
        Strengthen the link among services in Rakuten ecosystem
        
        get more discounts and superpoints by using Rakuten's services
        
        tie consumers firmly into the ecosystem
    - - keep moving
        
        drones
        
        develope only in Japan
        
        5G technology
        
        VR technology
    - - keep moving
        
        subsidiaries in different countries