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2nd-3rd page wins - Coggle Diagram
2nd-3rd page wins
Targets
Non-English markets
Markets with good spending power
Nordic countries
More?
Industry examples
Craftsmen
plumbers
electricians
etc
Online shopping queries
Buy
Review
etc
Commercial contracting
Roofing
Remodeling
Landscaping
Coaching/Consulting
Luxury niches
Luxury real-estate
High-end gyms
Evaluation metrics
Good query
Authority sites in Page 1 SERP
How to ID?
Estimated traffic
Surfer has a free chrome ext.
DA (moz)
DR (ahrefs)
Indexed pages
Query G
Max 5 out of 10 can be authority sites
Sitespeed
Measure all sites on Page 1
Measure candidates on P2-3
Can we make them faster than the competiton?
Do they have cache, cdn etc
Non-mobile responsive?
Easy fix for P2-3 sites
W3C quick fixes
Brick and mortar: Do they have G my biz?
Toolset
Paid
Ahrefs - $99 p/m
Semrush maybe
dataforseo.com API
Free
Chrome ext.
SEO surfer
Seoquake
SEO ruler
moz bar
Needs planning
Define a good query:
Intent
Buy
Looking for a service
Search volume
Competition
Ideally no English overlap
Max 5 out of 10 sites can be significantly stronger
PITCH TO CLIENT
We found you on page 2 (or 3) of google search results
The query gets x amount of searches per month
75% of clicks go to top 3 pages
How much would such a lead be worth to you?
(it would be perfect if they gave a number..)
Let us help you hit the top 3!
Offer a free optimization of 1 query?
BONUS
We could find stuff worthy of building our own site/s