2-3 page wins - Coggle Diagram
2-3 page wins
Authority sites in Page 1 SERP
How to ID?
Surfer has a free chrome ext.
Max 5 out of 10 can be authority sites
Measure all sites on Page 1
Measure candidates on P2-3
Can we make them faster than the competiton?
Do they have cache, cdn etc
Easy fix for P2-3 sites
W3C quick fixes
Brick and mortar: Do they have G my biz
Markets with good spending power
Online shopping queries
Ahrefs - $99 p/m
Define a good query:
Looking for a service
Ideally no English overlap
Max 5 out of 10 sites can be significantly stronger
PITCH TO CLIENT
We found you on page 2 (or 3) of google search results
The query gets x amount of searches per month
75% of clicks go to top 3 pages
How much would such a lead be worth to you?
(it would be perfect if they gave a number..)
Let us help you hit the top 3!
Offer a free optimization of 1 query?
We could find stuff worthy of building our own site/s