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Copywriting Secrets Jim Edwards - Coggle Diagram

- - - - Takes practice, focus, and dedication (like any skill)
- - - - 500% increase in sales just from changing ONLY THE HEADLINE
      - Need a good headline to get people "in the door"
    - - How to _ in as little as _....even if you ___!
        
        "even if you've tried everything else and failed" is a decent go-to
      - How every __ can __!
      - 5 Quick and Easy Ways to __
      - 3 Ways to _ and avoid __
      - 5 Quick and Easy Ways to ...even if ___!
      - Mistakes
        
        Which of these __ mistakes will you make?
        
        _ Mistakes Every/All _ Need to Avoid
      - Warnings (don't overdo these or point to just hype)
        
        WARNING: Here's what every __ needs to know about __
        
        WARNING: Don't' even think about trying __ until you read this
      - Here's the Perfect Solution if You Want ___
        
        ...even if...
      - My proven __ (optional) Method to __
  - - - Build curiosity
      - Drive action
      - do a lot of the heavy lifting to explain what it is and what it does
      - Draw skimmers' attention
      - convey important information quickly
      - summarize
      - list benefits
        
        not features!
      - Basic Formula: It __ so you can __
        
        Better formula: It ___ so you can ___ which means __. Feature + Benefit + Meaning (Value)
      - Write more bullets than you need and pick the best
  - - - Define Problem
      - Agitate - make the problem worse. Blow it out of proportion
        
        How does it hurt?
        
        How has it hurt?
        
        What is the cost of doing / not doing the thing or buying the product?
      - Offer a Solution
  - - - Wake them up - get them paying attention
      - Did you know .... ?
    - - Here is your problem:
      - Here is the problem you face:
    - - They don't buy it if you don't make it hurt
      - Leave it at the problem and they'll walk away
      - Bullets come in handy here
    - - Let me introduce you to ....
        
        my new program
        
        my book
        
        my service
    - - 6-10, MAX
      - Write 50, use 10
    - - Why you?
    - - Pics or it didn't happen
    - - Exactly what they get
      - More Bullets
      - "Price Reduction"
        
        be realistic - don't set off BS alarms (Usually $900, now $9!)
    - - Build up value of these
      - Use a competitor's product/service as a freebie/discounted upsell
      - Don't pile on garbage
    - - Use as opportunity to re-state benefits - if you don't get x, if you don't get y, if you don't get z
      - Or just keep it simple - 30-day No Questions Asked Money-Back Guarantee
    - - Big "Buy Now" button. Clear, concise.
      - Urgency - "Buy now for Bonus X or Discount Y"
      - If long letter, recap what they're getting with bullets
    - - Restate main benefits, create urgency
      - use FOMO
      - Future pace
  - - - Personal Sign-Off
      - Call to Action
      - 3-4 Bullets for Curiosity (Agitate, Future-Pace, etc.)
      - Shocking Statement
        
        Questions
        
        What happens if you fail at X?
        
        Did you know?
      - Subject Line (Headline)
- - - - Micro-Niche (Where we find Fred)
  - - - Live Interaction
        
        Complaints
        
        Problems
        
        Frustrations
        
        Pains
        
        Questions
      - Our Own Past
      - Forums
      - Website's Help Desk
      - Popular Products
      - answer sites like Quora and Yahoo
      - Surveys
        
        Google "topic 'survey'"
      - Social Media
      - Amazon reviews
- - - - Mistakes
      - MIsconceptions
      - Myths
    - - Think about your life if you master this
      - Think about your life if you DON"T master this
  - - - Buy book for $7, but can also buy templates / tools for $50 or coaching for $100 or course for $75
    - - This is how you write a book - here's my software that can help!
    - - You can dig a well by hand, but here's my backhoe...
- - - - even if you failed before
      - even if you can't do X now
      - without having to learn Y
    - - The Money Promise (careful here)
        
        Make $X doing Y
      - The Time Promise
        
        In less than one week
        
        in less than an hour
        
        In record time
      - The Cost Promise
        
        Less than $50
        
        Less than a cup of coffee
        
        Less than a semester of
- - - - Skimmers for text
      - Captions / soundless videos
- - - - Make sure it isn't boilerplate or mad-lib by using plagiarism checkers
- - - - If I could provide that, what would you have to see or hear to be motivated to buy?
    - - How can I make you want it more?