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TOASTMASTERS MKT - Coggle Diagram
TOASTMASTERS MKT
SEO
New Website
blog
clubs in brazil
public speaking
corporate clubs
educational programs
LEAD GENERATION
B2B
Linkedin approach with custom audience
Send them to Edith/Ricardo
Cold calls?
LPs with Rich content for B2B companies - RD
*Paid Media
Google Ads
Face Ads
Organic
B2C
LPs with rich content for people who want to join a club - RD
Organic promotion
*Paid media
Google Ads
Face/Insta Ads
Refer a friend
Automation workflow - RD
Visit a club
Join a club as a member
NPS after meeting
Linkedin
Club posts
Facebook/Instagram
VP PRs promoting their own pages
EVENTS
B2B
B2C
RETENTION
Email mkt communications
Videos
Articles
Tips
Engaging Social Media
Videos
Information
Images
Word of the week
Whatsapp Groups
Videos
VP PRs promoting on their own clubs
Info at meetings
CHANNELS
Telegram
Official communications
Polls to gather relevant data
Explanation about our educational programs
WhatsappGroups
Relevant discussions
Official communications
Slack
MEETINGS
PEOPLE
Carla - Social Media
Lucas - Slack
Jean - Engagement
Cris M. - Videos
Kadjyna - LP and Automation
SPEAKERS BUREAU
Advanced Toastmasters
Offer them to the market