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Logo - Coggle Diagram
Logo
Types
Mascot Logo
E.g. McDonalds and KFC
Abstract Mark
E.g. Pepsi and Adidas
Pictorial Mark
E.g. Apple and Starbucks
Wordmark
E.g. Google and Calvin Klein
Combination Mark
E.g. Buger King and Puma
Lettermark
E.g. Louis Vuitton and Chanel
Emblem Logo
E.g. BMW and Warner Bros
Colour Scheme
Secondary
Orange
Green
Purple
Primary
Yellow
Blue
Red
Tertiary
Slate
Citron
Russet
Message
Literal
Hidden
Abstract
Shapes
Complex/Rare
Pentagon
Polygon
Hexagon
Octagon
Cross
Kite
Simple/Basic
Square
Rectangle
Circle
Triangle
Style
Modern
Classic
Text and Font
Sans-Serif
Serif