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Why did our leather goods company make less money than last year? - Coggle…
Why did our leather goods company make less money than last year?
Due to factors outside of our control
Economic
Increased competition
Competitors offering better products
Competitors offering better prices
More competitiors on the market
Market turbulence
There's a recession
There's market uncertainty
Social
Attitudes
Tastes
Customers are less interested in traditional products
Ethical
Rise in veganism
Increasing awareness of animal rights
Habits
People are shopping less
People are spending their money differently
Due to factors within our control
Product
Design
Customers were disatisfied with styles
Customers were dissatisfied with quality
Pricing
Our products are too cheap
Our products are too expensive
Offering
Our assortment was too narrow
Our assortment was too big
Service
Online
Navigation
Products are not easily searchable
Our website is not user friendly
Technical
The website is not working properly
Our payment methods are outdated
In store
Customers were not given enough help or advice
Customers did not enjoy the store experience
Staff were rude to customers
Company
Vision
We are not setting our goals high enough
We are setting unrealistic goals
Cutlure
Employees are unhappy and demotivated
We are not showing enough leadership
Finances
We are overspending
We are underspending
Strategy
We are not reviewing our strategy frequently enough
We are not planning far enough ahead