Social Media Plan

Social Media Goals

Success Matrix

Challenges and Solutions

Strengths and Weaknesses

Raise Brand Awareness

Boost Community Engagement

Generate New Sales Leads

Increase Advocacy from Customers

Objective - Increase comments, like shares by 50% by 10/7/2020

Objective - Increase page likes to 500 by 10/7/2020

Objective - Promote customer referrals and reviews

Objective - Achieve 10 sales leads per week. Achieve 50% sales off leads

Unique content

Own Stories

Interesting posts from internet or other sources/research

Engaging in post responses

Creeate a theme

Creation tools

Canva

Engaging content

Videos

Posts of kids

General plant information

Beautiful pictures

Encouraging customers to like and share

Facebook Groups

Encouraging kids to garden/tips etc

Giveaways and contests

Pictures in every post

Engagement techniques

Co schedule

Ask a question

Poll audience

Multiple posts a day

Work out optimal time

Chat sessions

get the kids to answer a question

Quiz