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Social Media Plan - Coggle Diagram
Social Media Plan
Social Media Goals
Raise Brand Awareness
Objective - Increase page likes to 500 by 10/7/2020
Unique content
Own Stories
Interesting posts from internet or other sources/research
Creeate a theme
Boost Community Engagement
Objective - Increase comments, like shares by 50% by 10/7/2020
Engaging in post responses
Encouraging customers to like and share
Creation tools
Canva
Co schedule
Engaging content
Videos
Posts of kids
General plant information
Beautiful pictures
Pictures in every post
Facebook Groups
Encouraging kids to garden/tips etc
Giveaways and contests
Engagement techniques
Ask a question
Poll audience
Multiple posts a day
Work out optimal time
Chat sessions
get the kids to answer a question
Quiz
Generate New Sales Leads
Objective - Achieve 10 sales leads per week. Achieve 50% sales off leads
Increase Advocacy from Customers
Objective - Promote customer referrals and reviews
Success Matrix
Challenges and Solutions
Strengths and Weaknesses