Social Media Plan
Social Media Goals
Success Matrix
Challenges and Solutions
Strengths and Weaknesses
Raise Brand Awareness
Boost Community Engagement
Generate New Sales Leads
Increase Advocacy from Customers
Objective - Increase comments, like shares by 50% by 10/7/2020
Objective - Increase page likes to 500 by 10/7/2020
Objective - Promote customer referrals and reviews
Objective - Achieve 10 sales leads per week. Achieve 50% sales off leads
Unique content
Own Stories
Interesting posts from internet or other sources/research
Engaging in post responses
Creeate a theme
Creation tools
Canva
Engaging content
Videos
Posts of kids
General plant information
Beautiful pictures
Encouraging customers to like and share
Facebook Groups
Encouraging kids to garden/tips etc
Giveaways and contests
Pictures in every post
Engagement techniques
Co schedule
Ask a question
Poll audience
Multiple posts a day
Work out optimal time
Chat sessions
get the kids to answer a question
Quiz