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Culture & Cross-cultural communication - Coggle Diagram
Culture & Cross-cultural communication
Globalisation
Online social networking
Active encouragement to form sub-groups and multiple identities
Object
Place
Person
Activity
Political affilitation
Global mass media
Types of interconnectedness
Legal
scientific
religious
economic
These is the predominant form of interconnectedness (cultural resistance to other kinds of interconnectedness)
Types of culture
National
professional
regional
gender
generational
friends
family
We are partial members of many cultures
Concepts of Culture
Academics search of a common definition of culture
These concepts are coloured by different academic standpoints
Psychologist - orientation system
Semioticians - System of signs
Sociologists - social system
Objectives and Viewpoints
Functioning of society (macro-perspective)
success of an individual (micro-perspective)
The communication process (processual perspective)
And others
Eg: Corporate performance (Corporate Perspective)
These various concepts of culture hinders a common understanding
The study of culture
Moving from liner analysis to a more context driven paradigm (synchronic and diachronic)
Studying culture therefore become more holistic and complex
Requires researchers to be imaginative as well as analytical.
Does national culture still matter ?
Dissemination of information
Academics
the Church
the State
Mass media
News
Entertainment
Advertising
Online media (transborder ?)
only 16% of Facebook friends are foreign
Advertising is contextualised to local culture
People still consume national media
National media creates cultural memory
Strenghtend by erosion of national legislation and the rise of supra-national entities such as EU, UN and transnational corporations.
Still relevant until the average citizen forms views via foreign media.
Autopoietic
Cultures can only interpret other cultures through reference to themselves
This prevents cultures from ever becoming truly global
Conclusion: National Culture is still relevent
Still not full globalisation
extent of cross-border communication is over estimated
Only economic inter-connectedness
autopoieticism