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GET SCHOOLED Comms User Journey - Coggle Diagram
GET SCHOOLED
Comms User Journey
TEXT
Keyword
to 33-55-77
"#college"
Welcome to Get Schooled! I’m David and I am here to help you apply to college, find financial aid and scholarships, and more! To get you started, what year do you graduate high school?
"#jobs"
Welcome to Get Schooled! I'm here to help you find a job, create or improve your resume, and build career skills! First, do you have any questions for me?
https://getschooled.com/job-search
"#hello"
Welcome to Get Schooled! I'm here to help with applying to college, succeeding in high school, navigating financial aid, finding scholarships, first jobs, and more! Any questions for me right now?
BELONG
Thanks for your interest in the #WeBelongInCollege campaign! We're here to answer any questions you have, and if you haven't yet, check out webelongincollege.com!
no keyword
AUTO ANSWERED BY BOT
SALESFORCE
SYNC
#
Do they get welcome message?
Campaign Keywords vary
WEBSITE
action
COLLEGE APP REVIEW
gated - typeform
getting updated
in salesforce?
EDUCATORS
jotform
Educator Welcome Series
Dynamic list for "new" sign-ups
Challenge
Not connected to the Account (school) in Salesforce
EDUCATOR
NEWSLETTER
Monthly Resource Maps
Monthly Promos
Weekly Newsletter
RESUME REVIEW
gated - typeform
getting updated in salesforce?
CAMPAIGNS
jotform
Scholarships
Events
FAFSA help
TEXTLINE
sign-up form
#
ADMIT HUB / MAINSTAY
SIGN-UP
salesforce
#
WELCOM EMAIL
mandrill (instant)
PARDOT
FRESH + SOPH
need to build automated
content to build our pipeline
Motivation Mondays
Honors / AP Classes
Running Start
Taking difficult classes
Campaigns + fun content
Mental Health
SAT/ACT/PSAT
Self-care
Good Grades
Civic Engagement
JUNIORS
journey
SENIORS
journey
FIRST-YEAR
journey
JOBS
monthly
OTHER
what happens with other folks who register?
Scholarships
monthly
TYPEFORM
engagement
Scholarships
Club Ideas
etc. ?? (need a list of articles)
PARTNERS
jotform
Partner Welcome Email
Partner Newsletter
*
Quarterly*
Youth Opps form
AdWords
Get to College
Succeed In College
Brand - Get Schooled
Find A Job
CAMPAIGNS
DIGITAL MEDIA
ORGANIC
SOCIAL
LINKEDIN
PINTEREST
FACEBOOK
video
YOUTUBE
video
INSTAGRAM
TIKTOK
video
TWITTER
DISCORD
PAID
SOCIAL
CHANNELS
TIK TOK
TWITTER
LINKEDIN
FACEBOOK /
INSTAGRAM
PINTEREST
ADWORDS
INFLUENCER
YOUTUBE
SNAPCHAT
NEED AUDIENCE FUNNEL
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