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Chapter 6: Public Relations Process, It is exploratory research. It is…
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It is exploratory research. It is used to gain an understanding of underlying reasons, opinions and motivations.
It is used when PR practitioners want more dependable, precise responses with scientific sampling methods and complex statistical tabulations.Some research techniques are telephone poles, mail survey, malls intercept study and also panel studies.
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A comprehensive study of the public relations position of an organization: How it stands in the opinion of its various public.
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It is the process of assessing and reporting a business' performance on fulfilling the economic, legal, ethical and philanthropic social responsibilities expected of it by stakeholders.
It refers to the process of judging the effectiveness of program planning. Example is an extent of the program.
Analyses the characteristics of press release and video news releases that allow being "pass through the gate" and appear in the mass medium.
It can be done by conducting a benchmark survey. PR can use this to evaluate the program or event whether the program is good or not by making a survey.
Company performance is based on various sources like sales figures, replies to advertisement or feedback from internal staff.
It can be done through compilation of paper clippings on program or campaign. Through publicity, PR can determine whether the program is successful or not.
It also can be made through interviews like face to face interviews at shopping malls or by distributing questionnaires to the public. It is to find out how people feel and think about the program.
It can be gained through compilation of press clippings, electronic clippings, broadcast scripts like radio and newspapers,