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Making the Familiar Strange, The original perceptions and conventsions of…
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The original perceptions and conventsions of the objects can add to the affordance of the defamilarized object. Keeping that meaning. Adding the history of the material to create something interesting to the garment. Anya Hindmarch and Freitag Bags both use this in they're designs. This includes 'I am a plastic bag' bag which is purposely recognising the history that fabric is made of plastic bottles. To promote recycling and reusing materials. Whereas Freitag Bags incorperates the aesthetics of the worn truck tarpaulins. To add as a design feature to they're bags.
All of these different strategies to of defamilarisation are helping uncover the potential uses for material. This is done by:
Taking away previous conventions
Interpretating what actions the materials wants to be done to it
Also inspecting what certain actions the material will resist