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Learning Unit 8: Computer Technology for Social - Coggle Diagram
Learning Unit 8:
Computer Technology
for Social
Social Media and Social Network
Social media
:red_flag: A form of online media/platform.
:red_flag: Social networking app
Social Network
:red_flag: Structure of people with something
in common
Types of Social Media
Social Networking Sites
:star: Connect with people (friends, family, brands) who have similar interests and background.
:star: Eg.: Facebook, Twitter, LinkedIn, Tinder
Media Sharing
:star: Share photos, videos, and other form of media.
:star: Eg.: Instagram, Youtube, TikTok, Snapchat
Blogging & Publishing Networks
:star: Publish content online.
:star: WordPress, Medium, Tumblr
Discussion Forums
:star: Share news and ideas.
:star: Reddit, Quora, Digg
Bookmarking & Content
:star: Discover, save and share new content
:star: CurationPinterest, Flipboard
Others
Consumer review networks – find and review businesses. (TripAdvisor)
Social shopping networks – shop online (Etsy)
Interest-based networks – share interests and hobbies (Goodreads)
Sharing economy networks – trade goods and services (Airbnb)
Anonymous social networks – communicate anonymously (Ask.fm )
Chat Apps
:star: Apps that allow users to text, exchange files and contents (photos,videos, documents, location, etc.), call (voice/video), have group chats, play games etc.
:star: Eg.: WhatsApp, Telegram, Facebook Messenger, Line, WeChat
Social Media :question:
A platform for people to share contents, build social
networks, and interact with people in their social networks
:check: Connect and network with each other.
:check: Strengthen the relationships .
:check: Share/transmit information to other people.
The influence of Social Media
Business and Recruitment
Emerging businesses have adopted social networking sites to promote their products, services, and gain insightful feedback.
A platform to test out their customer service
Marketing and Advertising
Viral marketing
As a way to communicate the brand and gain a following.
Promote products and services.
Gain feedbacks from customers
A platform for customer service.
Journalism
Share a link with large number of people without involving the traditional or mainstream media
Politics and Public Service
allowed non-profit organizations, environmental activities, political factions reach out to thousands of potential volunteers and donors.
Issues and challenges
:warning: Fake news and “infodemic”
:warning: Cyberbullying
:warning: Excessive screen time.
:warning:Privacy issues.
:warning: Unhealthy influences.
Online safety measures
:check: Be selective with friend requests.
:check: Click links with caution.
:check: Don’t reveal sensitive personal
information.
:check: Familiar with the privacy policies of the social media.
:check: Installing antivirus software to safeguard.
:check: Log off media social when you’re done.
:
Social media jobs
:red_flag: Marketing manager.
:red_flag: Customer service.
:red_flag: Market research analyst.
:red_flag: Social media manager/executive .
:red_flag: Film & video editor.
:red_flag: Account manager.