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Marketing Research, refers to, to, helps, to, such as, but it has, through…

- - - - Inputs (eg: Budgets & Expenses)
        
        Outputs (eg: Customer Orders)
    - - Save Time
      - Inexpensive
    - - Out-Of-Date Data
      - Not Specific
    - - Trade Associations
        
        Internet-based Reports
    - - The 4 Steps for Secondary Data Process
        
        Step 1: Develop your research questions
        
        Step 2: Identify a secondary data set
        
        Step 3: Evaluate a secondary data set
        
        Step 4: Prepare and analyse secondary data
  - - - 1) Data Collection Methods
        
        Observational Research (eg: Social Listening)
        
        Questionnaire / Survey Research (eg: Focus Group Interview)
        
        Experimental Research
        
        Companies like Apple and McDonald uses Survey and Questionnaire
        
        Collect Data
        
        https://www.surveypolice.com/blog/how-5-massive-companies-changed-using-market-research/
        
        Advantages
        
        Allows Researchers to Create and Observe Actual Situations
        
        https://humansofdata.atlan.com/2018/02/how-when-collect-observational-data/
        
        Disadvantages
        
        Often Only Tells One Part of the Story
      - 2) Contact Methods
        
        Mail
        
        Telephone
        
        Face to Face / Focus Group Interviews
        
        Online
        
        To Conduct & Develop Customer Insights
      - 3) Sampling Plan
        
        A Segment of the Population Selected
        
        Represent The Population As A Whole.
        
        2 Types of Samples
        
        Probability Sample
        
        Simple Random Sample
        
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        Non-Probability Sample
        
        Convenience Sample
        
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      - 4) Research Instrument
        
        Mechanical Instruments
        
        Questionnaires
        
        Closed Ended / Multiple Choice Questions
        
        Respondents to Select One or
        More Response Options
        
        A Set of
        Pre-determined Choices
        
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        Open Ended Questions
        
        Respondents to Express Opinions/Ideas/Behaviours In Own Words
        
        Dichotomous Questions
        
        Fixed
        Alternative Question
        
        2 Possible Response
        
        1 more item...
        
        Semantic Differential Questions
        
        Contains A Scale
        
        Opposite Ends Have Adjectives With Opposite Meanings
        
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        Likert Scale Questions
        
        To What Extend Do Users Agree
        Or Disagree With A Statement
        
        Demographics
        
        Age Group
        
        Vague Terminology (eg: a lot, pretty good)
- - - - Constraints
        
        Time
        
        Money
- - - - Provides Ideas on Vague Problem
        
        Suggest Hypotheses
      - Collect Data
        
        In-Depth Interviews & Focus Group Discussion
    - - Describes Things & Markets
        
        Market Potential
        
        Demographics
        
        Consumers' Attitudes
        
        Environment
        
        Product
        
        Competition
      - Collect Data
        
        Observations, Telephone & Online Surveys
    - - Determine The Extent to Which The
        Change in One Factor Changes Another One
        
        Test Hypotheses About
        Cause-and-Effect Relationships
      - Collect Data
        
        Experiments