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Innovation management - exam - Coggle Diagram
Innovation management - exam
What is distruptive innovation
Christensen 1995
Theory
Sustaining innovation / incremental vs. disruptive
distruptive - make a product or service available to unserved customers
Guy Kawasaki 2008
Dont Worry be crappy
Even if the product is not perfect - deliver it anyway
What is the not invented here syndrome and how does it affect innovation success
Bessant et al 2018
Theory: NIH Syndrome is the cooperate immune defense system
Example: Graham Bells invention of the telephone and Western union proclaiming that the telephone is of no commercial value
What is open innovation and what are the challenges
Chesbrough 2003
theory
The best use of internal and external ideas will give you a competitive advantage
not all smart people work for you
strategies to support OI - licensing; royalties, Join venture, outsourcing
comclusion
OI is good for reducing development cost and saving time
handle IP rights
chesbrough suggest seperating IP in crown jewels and not critical IP. Share only non critical
Structure of exam question answer
Repeat question
Theory
Practical example
Discussion :Theory vs practice - advantages vs disadvantages
Conclusion