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GEN Z - Coggle Diagram
GEN Z
Definitions
Generation Z, or Gen Z for short, is the demographic cohort succeeding Millennials and preceding Generation Alpha.
Born between 1996 and 2010, but Pew Research has recently defined Gen Z as anyone born after 1997.
Overview
Most members of Generation Z have used digital technology since a young age and are comfortable with the Internet and social media, but are not necessarily digitally literate
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The average Gen Z got their first smartphone just before their twelfth birthday. They communicate primarily through social media and texts, and spend as much time on their phones as older generations do watching television.
Financially focused
When it comes to work, Generation Z views their job as a means to an end. Unlike their Millennial counterparts who often need to love what they do, Gen Z understands that work is performed for financial reasons. They’ll readily accept employment that provides a steady income and necessary benefits even if it isn’t their dream job.
Change is welcomed
With limitless information at their fingertips, Gen Z has a lot of knowledge and exposure to many different topics. With this breadth of knowledge, they constantly seek new ideas and experiences. They will change direction on a dime without a second thought, leaving some of the older generations shaking their heads trying to keep up.
All about technology
From the time of their birth, the internet and cell phones (for the most part) were commonplace. Gen Z wants instant gratification and they know if that if they need information, it’s easily accessible.
Because being connected makes communication virtually limitless, it’s not uncommon for members of Gen Z to have friends all over the world. For many, communicating with someone halfway around the world may be easier than communicating with older relatives at the dinner table during a holiday meal.
Enjoys other people
Sure, Gen Z likes face-to-face interaction, but it doesn’t always have to take place in the same physical location. Regularly utilizing apps such as FaceTime or Skype, members of Gen Z will often have “face-to-face” conversations with thousands of miles separating the participants, utilizing technology of which they are so adept.
Competitive
Gen Z is very focused and competitive in most areas of life. Not only do they want to get into the best schools and get the highest paying jobs, they want to win every debate and every sporting event. Competition constantly drives this group.
Prefers independence
Gen Z’s preference to work independently. Millennials are all about collaboration, but the competitive nature of Gen Z contributes to them wanting to control their own destiny and not rely on others for their own success.