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BABYBOOMERS - Coggle Diagram
BABYBOOMERS
Definitions
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The baby boomer generation makes up a substantial portion of the world's population, especially in developed nations.
Following World War II, there was a "baby boom", which gives this generation their nickname.
Overview
They benefited from a time of increasing affluence and higher levels of income than their parents, and a surge in consumerism, enjoying more money to spend on food, clothes, and holidays.
Strong work ethic
Baby boomers aren’t afraid to put in a hard day of work. For many of this generation, some of their self-worth comes directly from their professional achievements. They acknowledge that success comes from dedicating a great deal of time and effort into their careers, which also means that they may find it difficult to find the perfect home-work balance.
Self-Assured
This generation is independent and self-assured. They were raised during a turbulent time in history, and they were required to take on their fair share of responsibilities in order to fulfill their roles in society. This also means that they aren’t afraid to question authority if they don’t agree with the status quo.
Competitive
Baby boomers like competition. One of their biggest motivators is racing to the top of the corporate ladder, doing their best to surpass their peers and co-workers.
Goal-centric
This post-war generation is all about goal setting and achievement. They enjoy creating goals for themselves, or even being assigned specific goals to reach. This goes for both their personal and professional lives.
Resourceful
Baby boomers were raised in an era where resourcefulness was a necessary trait. As such, this generation can squeeze every ounce of usefulness out of the online activities, exercises, and tech tools that you offer them.
Mentally focused
Unlike more recent generations, baby boomers know how to keep their minds focused on a particular subject or topic. They have amazing attention spans, which enables them to stay on track.
Team oriented
One of the baby boomers’ strongest characteristics is their strong sense of community. They thrive in team environments, whether that be in-person or online.
Disciplined
Baby boomers like structure. Many grew up in households that were highly disciplined and structured, which shaped who they are today.