User Enters Platform

D1 -
Welcome Email

  • Brief Pulse Intro - Message from CEO
  • Add Video Intro
  • Download OMWP
  • Unlock Report
    • Intro to Pulse points and gift cards
  • Segment users (Send emails accordingly)
  • Do LinkedIn Automation


D2 - Your first poll is here

  • Intro to Poll
  • Intro to insights
  • Be the first one to participate - why?
  • Testimonial on how poll helped Anand/Mike Kail persona transform their career

Participated/clicked?

Did not participate/click?

D3 - Update your skills/interests - why?

  • Awesome Job! Data you unlocked in that poll
  • CTA
  • You not only receive relevant polls but your feed also reflects polls based on your preferences
  • What's in it for me?

D3 - Resend poll

  • Update your strength/interests
  • This way we send you more relevant polls
  • How you can use data from these polls in your presentations

D4 - Intro to Discussions

  • Here is an interesting discussion for you (Most likely the book you are reading)
  • What's in it for me?
  • Testimonial

Participated/clicked?

Did not participate/clicked?

D6 - Why should you participate in discussions?

  • Pay it forward
  • Build your pulse profile
  • Here is another interesting discusion for you
  • CTA

D9 - Another interesting discussion for you (GCP vs AWS vs Azure)

  • Snapshot of the kind of participants in the discussion
  • CTA

Weekly

OMWP

Survey

  • A survey needs to go out every week so people start forming the habit of participating in surveys

Product IQ

  • A product IQ request needs to go out on a weekly/bi-weekly basis so the user gets habitual to this too

Participated?

Did not participate?

Completed?

How do you benefit by participating in surveys?
What others are saying about Pulse reports (unlocks after you complete a survey)

  • Participate in survey (CTA)

Did not complete?

Pulse point Alert
Send a preview of gift cards
you can redeem the points for CTA to redeem page

We noticed that you did not complete the survey
You are only X steps away from completing the survey

  • How do you benefit by participating in surveys?
  • What others are saying about Pulse reports (unlocks after you complete a survey)