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User Enters Platform - Coggle Diagram
User Enters Platform
Weekly
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Survey
- A survey needs to go out every week so people start forming the habit of participating in surveys
Participated?
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Did not complete?
We noticed that you did not complete the survey
You are only X steps away from completing the survey
- How do you benefit by participating in surveys?
- What others are saying about Pulse reports (unlocks after you complete a survey)
Did not participate?
How do you benefit by participating in surveys?
What others are saying about Pulse reports (unlocks after you complete a survey)
- Participate in survey (CTA)
Product IQ
- A product IQ request needs to go out on a weekly/bi-weekly basis so the user gets habitual to this too
D1 -
Welcome Email
- Brief Pulse Intro - Message from CEO
- Add Video Intro
- Download OMWP
- Unlock Report
- Intro to Pulse points and gift cards
- Segment users (Send emails accordingly)
- Do LinkedIn Automation
D2 - Your first poll is here
- Intro to Poll
- Intro to insights
- Be the first one to participate - why?
- Testimonial on how poll helped Anand/Mike Kail persona transform their career
Participated/clicked?
D3 - Update your skills/interests - why?
- Awesome Job! Data you unlocked in that poll
- CTA
- You not only receive relevant polls but your feed also reflects polls based on your preferences
- What's in it for me?
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D4 - Intro to Discussions
- Here is an interesting discussion for you (Most likely the book you are reading)
- What's in it for me?
- Testimonial
Participated/clicked?
D6 - Why should you participate in discussions?
- Pay it forward
- Build your pulse profile
- Here is another interesting discusion for you
- CTA
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