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DIGITAL MARKETING - Coggle Diagram
DIGITAL MARKETING
Omni-channel marketing
Consists of multiple channels that spread the same message so that there is a single agenda that is spread to consumers
Is a collection of offline and online platforms to connect with customers in all ways so that they can be informed of the brand's purpose in a coherent and flowing manner
Advantages of digital channels
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targeted
by country, demographics, interests
What is digital marketing?
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Applies digital media like mobile tv, email, web and mobile to express the marketing efforts aimed at gaining customers, attention on the product/service
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