improving the visibility of a website so that it appears more frequently in the organic results of the search engines. The objective is to appear in the top positions, which will increase web traffic and, therefore, contacts, sales, advertising revenue, etc. The proper implementation of SEO techniques allows the brand or company to place its brand or product in the best positions in an organic (natural) way. Search engines are web applications that are capable of searching and presenting users with the web pages most related to the keywords input by the user. Search commands are key to optimizing the amount of results returned when searching for something on a search engine.