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Social Media Marketing, Example, Example, Example, Example, Example,…

- - - - usually targeted at a specific group of people, such as students or working adults
        
        eg. Senior Discount (Seniors)
  - - - eg. Zalora Giveaway (Zalora, 2020)
  - - - eg. through YouTube tutorials
        
        IKEA product assembly tutorial (IKEA, 2014)
  - - - through social media tools
        
        eg. Submit your product idea to an Instagram question-answer story function (Introducing)
- - - - eg. Blog post reviews (Sudio, 2020)
  - - - eg. Posting alcohol pictures and offers at night compared to in the morning
  - - - can be amplified by engaging people with large followings
        
        Macro-influencers
        
        Celebrities
        
        Micro-influencers
- - - - eg. YouTube & TikTok
        
        How marketers use TikTok (Hutchinson, 2020)
        
        TikTok Business Platform (Hutchinson, 2020)
  - - - eg. Instagram, Facebook
        
        Link Title
  - - - eg. Eatbook (Singapore, 2020)
      - Users post reviews, experiences that may include pictures and videos that viewers are usually able to comment on
    - - eg. Twitter
      - Much less detailed and summarised posts that are similar to blogs
- - - - Do
        
        Identify strategy and goals
        
        Identify target audience
        
        Campaign: experiment and engage
        
        Develop budget
        
        Monitor and change
        
        1 more item...
        
        Strong, eye-catching images and designs are important and the call-to-action here should be clear and compelling
        
        The firm has to determine exactly what it hopes to promote and achieve through its campaign
      - Categories
        
        Learn who the visitors are, what they are doing, and what engages and excites them
        
        Analyze data that comes from other sites
        
        Determine the amount of traffic using their sites, visiting blogs or tweeting
      - Types of Analytics
        
        Content
        
        Understand what’s popular and what’s not on a firm’s website, including page load times and site navigation
        
        Social
        
        Track effectiveness of social media programs, including information on social media referred conversion rates and engagement metrics
        
        Mobile
        
        Track website access from mobile devices, track which ads direct people to a firm’s app, understand what mobile platform performs best
        
        Conversion
        
        Moving beyond page views and visitor counts, conversion analytics measures sales, downloads, video plays, or any other action important to a firm
        
        Advertising
        
        Track the effectiveness of social, mobile, search and display ads, divide ad effectiveness by device, platform, or type