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Market Entry - Coggle Diagram
Market Entry
Bahrain
Internal Factors
Company Size- Low
International Experience- Medium
Product Complexity- Low
Export Mode
Low Cost
Low Risk
Low Control
Low Flexability
Arabic
Muslims
USA
External Factors
Demand Uncertainty- High
Market Size and Growth-High
Trade Barriers- Low
Intensity of Competition-High
Sociol-cultural Differences- Big
American
Mixed Cultures
Capitalist
Hierarchical Mode
Sales and Production
1st Choice
Export Mode
1st Choice
Intermediate Entry Mode
Franchise
Joint Venture