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Market Entry Strategies - Coggle Diagram
Market Entry Strategies
Internal Factors
Company Size
Experience
Complexity
knowledge of foreign market
External Factors
External Sales
Guidance in foreign market
Possible social issues
Distance
Trade Laws
Transaction
copy-write infringement
loss of product
Broker
The Choice
Intermediate Mode
Some Control
Medium Cost
Medium Risk
Some Flexibility
Export Mode
Low Risk
Little to zero control
High Flexibility
Low Start up cost
Hierarchical Mode
High Costs
High Risk
Low Flexibility
High amount of Control