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Ten Digital Moves for a Quick Performance Boost - Coggle Diagram

- - - - Using progressive pricing companies can ensure that they have the right offering, format, and price for every customer, purchasing occasion, and channel
    - - For simple customer problems, companies can set up digital self-serve chatbots empowered by AI and machine learning, allowing customers to rapidly solve their own problems
      - For more advanced problems, companies can use digital to optimally allocate resources such as call center staff, leading to a better customer experience.
    - - Traditional marketing can be imprecise, challenging to measure, and wasteful
        
        Digital marketing is far more targeted and personalized, leading to a better customer experience
      - Organizations can spend less without any decrease in reach
    - - Companies can pull customer data and other inputs and integrate that information more directly into the R&D process, to prioritize what customers want and are willing to pay for
    - - Using digital can lead to a major improvement in sales performance for B2B companies
      - Organizations can use digital and data to boost the performance of their inside sales teams
  - - - Instead of making fundamental changes to the product and service offerings
- - - - A systematic assessment can establish a baseline for the organization and ensure that you are setting the right level of ambition
- - - - The second tier includes the next 100 to 200 suppliers, and improvement measures are based more on an assessment of relative power between the purchaser and the supplier
      - The third and final tier includes “long tail” suppliers—the network of businesses that sell goods and services to the company in smaller volumes
      - The companies take a comprehensive approach to the largest 20 to 40 suppliers, with a collaboration that offers lower prices to the purchaser and increased margins to the supplier
- - - - These tools reduce the complexity of a company’s technology portfolio and eliminate the need for specialist resources
    - - Rather than traditional implementation methods, an agile approach with dedicated product owners and collocated, cross-functional teams can generate better results
    - - Digital tracking tools can help segment the portfolio and prioritize initiatives with the greatest short-term ROI
    - - Current applications can help leaders manage large-scale change in a volatile business environment, giving them greater transparency about the overall status of the program.
    - - Companies can use digital to help them identify the right talent to fill critical roles and develop key capabilities