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Housewives head and heart - Coggle Diagram
Housewives head and heart
What occasions or events in their lives motivate them to purchase?
When kids want a specific product
When they see interesting TV ads
When weekly/monthly grocery runs out
When friends recommend some brand/product
What problems or challenges do they need solutions for?
Healthy for the family, no adulteration
Save time
Taste as good as homemade
Save effort- in cooking and shopping
What are their behaviors and habits?
Talk to relatives/friends almost on a daily basis
Cooking for the fam, either by oneself or with maid's aid
Use a lot of FB, Youtube
FB to communicate, post
Youtube to learn new recipes
Morning chai for the fam
Preparing lunchboxes for kids and husband
Attending PTMs, going to pick kids up
Watch TV in the afternoon, night
Go for evening walks with friends
Budgeting for the family: monthly
Buying groceries- either physically going there or sending a list
Making kids eat food on time
Buy small sizes when trying a new brand/product
Who influences their buying decisions?
Kids
Their peers/ women in the same social circle
In laws, husband's income
Shopkeeper
Where they've been going for a long time
Local influencers: Youtube, FB
Where do they look and who do they turn to for validation?
Friends
In kid's school
In their locality
Relatives
Husband
In laws
FB: their circle, groups
Insta: English speaking, mostly metro crowd